June was a productive month for Narrative BI. We released Narrative BI 2.0 and launched a new Generative AI solution for growth teams. While launches are exciting, our commitment remains fixed on the long-term vision of creating a single source of truth for growth teams. We continue to make small iterations and fix many bugs to achieve this goal. Here's a short update on what else is new at Narrative BI.
Universal Analytics is dead. Will we miss it? No! We’re excited about the opportunities GA4 brings and want to share this excitement with you.
Google Analytics 4 data is event-based, so any website interaction can be captured as an event. This means you can gain a better insight into the user conversion journey. But GA4 reports can be overwhelming, so we implemented simple but comprehensive conversion insights.
Basic conversion insights can be found by clicking on a #Conversion tag and advanced insights with custom conversion events are available out-of-the-box for all Growth plan customers. You can also set up custom metrics on Growth.
Did you know that you can generate insights into historical data and set up YoY reports with Narrative BI?
Now, getting YoY insights and reports is even easier. Simply adjust your period settings, and you will get YoY insights on your metrics and regular monthly YoY reports.
We recently introduced AI-powered Ad Performance Insights – actionable recommendations to help you optimize your ad spending and improve overall campaign performance.
You can now compare your ads across various data sources! Curious to know how your Google Ads campaigns perform against Facebook? Just connect your ad sources and filter your feed.