GA4 Conversion Insights

June was a productive month for Narrative BI. We released Narrative BI 2.0 and launched a new Generative AI solution for growth teams. While launches are exciting, our commitment remains fixed on the long-term vision of creating a single source of truth for growth teams. We continue to make small iterations and fix many bugs to achieve this goal. Here's a short update on what else is new at Narrative BI.

Granular Conversion Insights (GA4)

Universal Analytics is dead. Will we miss it? No! We’re excited about the opportunities GA4 brings and want to share this excitement with you.

Google Analytics 4 data is event-based, so any website interaction can be captured as an event. This means you can gain a better insight into the user conversion journey. But GA4 reports can be overwhelming, so we implemented simple but comprehensive conversion insights.

Basic conversion insights can be found by clicking on a #Conversion tag and advanced insights with custom conversion events are available out-of-the-box for all Growth plan customers. You can also set up custom metrics on Growth.

YoY Reports and Insights

Did you know that you can generate insights into historical data and set up YoY reports with Narrative BI?

Now, getting YoY insights and reports is even easier. Simply adjust your period settings, and you will get YoY insights on your metrics and regular monthly YoY reports.

Ad Performance Insights for Multiple Sources

We recently introduced AI-powered Ad Performance Insights – actionable recommendations to help you optimize your ad spending and improve overall campaign performance.

You can now compare your ads across various data sources! Curious to know how your Google Ads campaigns perform against Facebook? Just connect your ad sources and filter your feed.

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No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.