Narrative BI 2.0

1.5 years ago, we launched Narrative BI. 2,000+ growth teams worldwide have been using it to make their lives easier. Today, we're excited to share Narrative BI 2.0 with you. Insights have been completely reimagined, all based on feedback from our users. Let’s see what’s new!

Ad performance insights

Ad Performance Insights are AI-powered narratives about your ads and campaigns, with actionable recommendations to help you optimize your ad spending and improve overall campaign performance.

These insights are more than just updates on metrics. They help you to quickly identify which ads are performing well and which ones need improvement, allowing you to make data-driven decisions and optimize your campaigns for maximum impact.

Key benefits:

  1. Actionable recommendations: Get insights beyond impressions. Ad Performance Insights consider valuable factors such as clicks, revenue, and conversions, providing a comprehensive understanding of your ad performance.
  2. Optimized Ad Spend: Discover how to allocate your ad budget best. Ad Performance Insights will provide strategic recommendations to help optimize your ad spend, ensuring you get the most out of every dollar.
  3. Performance Comparison: Easily identify your best and worst-performing ads. This feature will help you quickly understand which ads give you the best return and which ones need to be improved or phased out.

To get Ad performance insights, simply connect your advertising sources (available for all Pro customers) and filter your feed.

All-Time High Alerts

All-Time High (ATH) alerts are like your business's cheerleader. Narrative BI automatically generates ATH alerts when your business reaches new highs across your key metrics (unlike regular narratives with daily/weekly shifts in metric values). ATH alerts allow you to track and celebrate your milestones without missing a beat.

You can find All-Time High alerts in your feed by clicking on the “All-Time High” hashtag. Consider loading historical data to see the complete picture.

Top Performers

With Top Performers, we aim to highlight the top-performing metrics and dimensions from your data, spotlighting the highest-performing channels, mediums, and ads, providing actionable insights to replicate this success. This approach to your marketing data will add an exciting dynamic to your growth strategy. You can check Top Performers by clicking a corresponding hashtag.

New design: reports, alerts, narratives overview pages

Now it’s even easier to navigate between your reports, alerts, and narratives. You can also save interesting insights in one place.

Personalized feed

With Personalized Feed, we aimed to deliver an even more tailored experience for you. We use machine learning to learn from your reaction so your feed adapts and evolves according to your preferences, making it easier to access the narratives that matter the most to you.

Personalized Feed takes note of the types of narratives you marked 'helpful' and ‘not helpful’. The more you interact with your narratives, the more it learns about your preferences. So, next time you see something you love or hate in your feed – let Narrative BI know!

We love building Narrative BI for you, and we’ll never stop working to improve it. We can’t wait to share even bigger news: AI insights, Weekly GPT summaries, and new integrations are coming soon! Let us know which integrations you'd like to see the most.

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Pro Tip

Did you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.

No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.