Historical Insights. YoY Reports.

At Narrative BI, we're committed to providing you with the tools you need to unlock the full potential of your data and drive growth for your business long-term. With this in mind, we're excited to launch two new features that will enhance your ability to analyze and understand your marketing performance over time: Historical Insights and Year-over-Year (YoY) Reports.

Historical Insights

The historical Insights feature empowers you to explore and analyze data from previous periods, giving you a comprehensive view of your marketing performance over time. With Historical Insights, you can now unlock valuable insights from your past data and make more informed decisions for your growth strategy.

Whether you're a new or existing user, you can now access insights from past periods. Simply open your feed and use the date filter to select the desired time range, and Narrative BI will generate actionable narratives based on your historical data.

Year-over-Year Reports

With YoY Reports, you can now compare the monthly performance of the current year to the same month in the previous year. This feature provides you with valuable insights into how your marketing efforts have evolved over time and helps you identify key trends and opportunities for growth.

You can enable YoY change reports in your workspace settings.

Other notable updates

  • You can now let anyone from your domain join your team in company settings.
  • User-friendly numbers in your narratives, like a 13.5x increase instead of 1,250%.
  • Clean and simple notifications delivery settings for your workspace.
  • Top-performing creatives are back in your Facebook reports.
  • You can now see the percentage volume of your key metrics in narratives.

As always, we're dedicated to enhancing your experience with Narrative BI and welcome your feedback. If you have any questions or suggestions, please get in touch with our support team at [email protected].

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

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Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.