At Narrative BI, we're committed to providing you with the tools you need to unlock the full potential of your data and drive growth for your business long-term. With this in mind, we're excited to launch two new features that will enhance your ability to analyze and understand your marketing performance over time: Historical Insights and Year-over-Year (YoY) Reports.
The historical Insights feature empowers you to explore and analyze data from previous periods, giving you a comprehensive view of your marketing performance over time. With Historical Insights, you can now unlock valuable insights from your past data and make more informed decisions for your growth strategy.
Whether you're a new or existing user, you can now access insights from past periods. Simply open your feed and use the date filter to select the desired time range, and Narrative BI will generate actionable narratives based on your historical data.
With YoY Reports, you can now compare the monthly performance of the current year to the same month in the previous year. This feature provides you with valuable insights into how your marketing efforts have evolved over time and helps you identify key trends and opportunities for growth.
You can enable YoY change reports in your workspace settings.
As always, we're dedicated to enhancing your experience with Narrative BI and welcome your feedback. If you have any questions or suggestions, please get in touch with our support team at [email protected].
Pro TipDid you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.
No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.
Try Narrative BI for freeConnect your favorite data sources in two clicks and start receiving marketing reports and actionable insights today!
Connect your data sources
Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
