Custom reports, performance improvements, better email notifications

Here's the first 2023 update on Narrative BI, your go-to no-code analytics platform that generates actionable data insights.

Custom reports and updated Google Analytics reports

Since you can now customize your primary and secondary metrics, the reports needed a change too. If you change your primary metrics, Narrative BI automatically generates reports based on those selections.

Also, we've added "Conversion" and "Conversion Rate" Google Analytics metrics as primary metrics for all users. Additionally, we've removed "Page Load Speed" from the list of default primary metrics. But you can always customize it as you see fit.

Performance improvements

We're thrilled to announce significant performance improvements to our insight generation engine. It's now faster than ever before and can handle even the largest data sources with ease. Whether you have a website with tens of millions of monthly active users or a complex advertising data set, we're ready to take on the challenge.

Better email notifications

Instead of showing the three most recent narratives in the “New narratives” emails, we will feature the five top narratives related to your primary metrics from the recent narrative cycle. This will provide more valuable information at your fingertips.

Additionally, we will include the website/data source name for each narrative and alert to provide more context.

Feel free to adjust your notifications.

Bug fixes

Nested narrative improvements: nested narratives are eliminated from the email notifications, no more “nested” duplicates in your feed!

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.