Cost Per Impression Calculator

Calculating Cost Per Impression (CPI) is essential for understanding the cost-effectiveness of display advertising. It involves dividing the total advertising cost by the number of impressions, providing insights into how much each potential customer view costs.

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How to Calculate Cost Per Impression?

Cost Per Impression calculation involves dividing the total cost of your advertising campaign by the total number of impressions. For example, if your ad campaign costs $1,000 and receives 200,000 impressions, your Cost Per Impression would be $0.005.

Cost Per Impression Calculation