User Experience Analytics

Narrative BI for User Experience Analytics

Enhance the user journey with data-driven insights

User Experience

User Experience Business Intelligence

Automated User Experience Analysis

Enhance your website and app user experience by analyzing user behavior and feedback with Narrative BI, allowing you to make informed design and functionality improvements.

What is User Experience Analytics?

Why is User Experience Analytics Important?

User experience (UX) analytics is the practice of analyzing user interactions with a website or application to understand how users navigate, engage, and experience digital products. It includes tracking metrics such as page views, click paths, session duration, and user feedback. User experience analytics is important because it helps businesses enhance the usability and satisfaction of their digital products. By identifying pain points and areas for improvement, companies can make data-driven decisions to optimize the user journey, increase engagement, and reduce churn.

User Experience Dashboards

User Experience Insights

With Narrative BI, you can ask questions and get automated insights from your User Experience data. Simply connect your User Experience data source or upload a spreadsheet and get actionable insights in minutes.

Enhance the user journey with data-driven insights

User Experience Data Analytics

User Experience Analytics Best Practices

In user experience analytics, it's crucial to focus on usability testing with real users. By regularly conducting usability tests, you can gather direct feedback on how users interact with your product, identify friction points, and make informed adjustments that enhance overall usability and satisfaction.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your User Experience data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

  • Leverage User Experience data: You can find all the answers to your questions in the User Experience data, and the best practitioners of User Experience analytics use that data to identify trends and better understand patterns.
  • Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your User Experience data using the AI Chart Generator tool in AI Data Analyst.
  • Track KPIs: Tracking key performance indicators helps you measure your User Experience performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
  • Prioritize your goals: Not everything that can be measured should be measured. There are a lot of User Experience data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of User Experience Analytics

Improved Usability: Identify and fix usability issues to enhance the user experience on your website or app.

Increased Engagement: Boost user engagement by understanding user behavior and preferences.

Reduced Churn: Decrease user churn by addressing pain points and improving satisfaction.

Data-Driven Design: Make informed design decisions to create more intuitive and user-friendly interfaces.

Not convinced yet? Listen to our customers
Become a happy customer
George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
Arsen Avdalyan

Narrative BI helps me view and act on tons of customer data points easily.

There’s a lot of customer data in the internal analytics tools, but it’s not actionable for our product team. You have to spend a lot of time to detect unexpected user behavior. Narrative BI helps me understand our users better and now it’s easier to decide which features we should optimize next.
Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Bloxspring
HypeLife Brands
Get started now
Free trial