Spend Analytics

Narrative BI for Spend Analytics

Track and optimize marketing spend for maximum ROI

Spend

Spend Business Intelligence

Automated Spend Analysis

Track and manage marketing spend effectively with Narrative BI’s automated spend analysis, providing insights into spending patterns, cost-saving opportunities, and budget optimization.

What is Spend Analytics?

Why is Spend Analytics Important?

Spend analysis involves examining data related to business expenditures to identify spending patterns and opportunities for cost savings. It helps organizations manage their budgets and optimize spending. Spend analysis is important because it provides insights into how money is being spent and where efficiencies can be gained. By analyzing spending data, businesses can reduce costs, improve financial performance, and allocate resources more effectively.

Spend Dashboards

Spend Insights

With Narrative BI, you can ask questions and get automated insights from your Spend data. Simply connect your Spend data source or upload a spreadsheet and get actionable insights in minutes.

Track and optimize marketing spend for maximum ROI

Spend Data Analytics

Spend Analytics Best Practices

For spend analytics, it's important to implement category-level spend analysis. By breaking down expenditures into specific categories and tracking trends over time, you can identify areas where costs can be optimized and negotiate better terms with suppliers, ultimately improving cost efficiency across the organization.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your Spend data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

  • Leverage Spend data: You can find all the answers to your questions in the Spend data, and the best practitioners of Spend analytics use that data to identify trends and better understand patterns.
  • Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your Spend data using the AI Chart Generator tool in AI Data Analyst.
  • Track KPIs: Tracking key performance indicators helps you measure your Spend performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
  • Prioritize your goals: Not everything that can be measured should be measured. There are a lot of Spend data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of Spend Analytics

Cost Savings: Identify opportunities for cost savings by analyzing spending patterns.

Budget Optimization: Optimize budgets by understanding and managing expenditures.

Financial Control: Enhance financial control by tracking and managing business expenditures effectively.

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George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
Arsen Avdalyan

Narrative BI helps me view and act on tons of customer data points easily.

There’s a lot of customer data in the internal analytics tools, but it’s not actionable for our product team. You have to spend a lot of time to detect unexpected user behavior. Narrative BI helps me understand our users better and now it’s easier to decide which features we should optimize next.
Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Bloxspring
HypeLife Brands
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