Social Media Analytics

Narrative BI for Social Media Analytics

Analyze social media performance to understand your customers better

Social Media

Social Media Business Intelligence

Automated Social Media Analysis

Understand brand sentiment and engagement with Narrative BI’s social media analytics. Monitor and analyze social media activity to refine your strategies and enhance your online presence.

What is Social Media Analytics?

Why is Social Media Analytics Important?

Social media analytics involves monitoring and analyzing social media platforms to understand brand sentiment, engagement, and reach. It includes tracking metrics like likes, shares, comments, and follower growth. Social media analytics is important because it provides insights into how customers perceive and interact with a brand. By leveraging this data, businesses can enhance their social media strategies, improve customer engagement, and build stronger brand loyalty.

Social Media Dashboards

Social Media Insights

With Narrative BI, you can ask questions and get automated insights from your Social Media data. Simply connect your Social Media data source or upload a spreadsheet and get actionable insights in minutes.

Analyze social media performance to understand your customers better

Social Media Data Analytics

Social Media Analytics Best Practices

In social media analytics, sentiment analysis segmentation is crucial. By categorizing sentiment data by demographics or geographic regions, you can tailor your content and engagement strategies to resonate more effectively with specific audience segments, enhancing overall engagement and brand loyalty.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your Social Media data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

  • Leverage Social Media data: You can find all the answers to your questions in the Social Media data, and the best practitioners of Social Media analytics use that data to identify trends and better understand patterns.
  • Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your Social Media data using the AI Chart Generator tool in AI Data Analyst.
  • Track KPIs: Tracking key performance indicators helps you measure your Social Media performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
  • Prioritize your goals: Not everything that can be measured should be measured. There are a lot of Social Media data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of Social Media Analytics

Increased Engagement: Understand what content resonates with your audience to boost engagement.

Improved Brand Sentiment: Monitor and improve how your brand is perceived online.

Enhanced Campaign Effectiveness: Optimize social media campaigns based on performance data.

Informed Strategy Development: Use social media insights to inform broader marketing strategies.

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George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
Arsen Avdalyan

Narrative BI helps me view and act on tons of customer data points easily.

There’s a lot of customer data in the internal analytics tools, but it’s not actionable for our product team. You have to spend a lot of time to detect unexpected user behavior. Narrative BI helps me understand our users better and now it’s easier to decide which features we should optimize next.
Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Bloxspring
HypeLife Brands
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