Narrative BI for SEM Analysis

What is SEM Analytics?

Why is SEM Analytics Important?

SEM (Search Engine Marketing) analysis involves the examination of data related to paid search campaigns, including keyword performance, ad spend, click-through rates, and conversions. It provides insights into the effectiveness of SEM strategies and helps identify opportunities for optimization. SEM analysis is important because it enables businesses to maximize the return on investment (ROI) from their paid search efforts. By understanding which keywords and ads are driving the most valuable traffic, companies can adjust their strategies to improve campaign performance and achieve better results with their advertising budgets.

SEM Dashboards

SEM Insights

With Narrative BI, you can ask questions and get automated insights from your SEM data. Simply connect your SEM data source or upload a spreadsheet and get actionable insights in minutes.

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SEM Data Analytics

SEM Analytics Best Practices

For SEM analytics, regularly conducting ad relevance checks is crucial. By analyzing the alignment between your ads, keywords, and landing pages, you can improve your Quality Score, reduce cost-per-click, and increase the effectiveness of your campaigns, ensuring your ads reach the right audience at the right time.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your SEM data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

Leverage SEM data: You can find all the answers to your questions in the SEM data, and the best practitioners of SEM analytics use that data to identify trends and better understand patterns.
Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your SEM data using the AI Chart Generator tool in AI Data Analyst.
Track KPIs: Tracking key performance indicators helps you measure your SEM performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
Prioritize your goals: Not everything that can be measured should be measured. There are a lot of SEM data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of SEM Analytics

Maximized ROI: Optimize ad spend by identifying high-performing keywords and ads.

Campaign Efficiency: Improve the efficiency of SEM campaigns by eliminating underperforming elements.

Targeted Advertising: Enhance targeting strategies to reach the most valuable audience segments.

Performance Insights: Gain real-time insights into campaign performance to make data-driven adjustments.

SEM Analytics

Narrative BI for SEM Analytics

SEM Business Intelligence

Automated SEM Analysis

What is SEM Analytics?

Why is SEM Analytics Important?

SEM Dashboards

SEM Insights

SEM Data Analytics

SEM Analytics Best Practices

Benefits of SEM Analytics

Narrative BI is well suited for SME's!

Narrative BI helps me view and act on tons of customer data points easily.

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

SEM Analysis