Marketing Analytics

Narrative BI for Marketing Analytics

Unlock Data-Driven Marketing Success with Comprehensive Analytics

Marketing

Marketing Business Intelligence

Automated Marketing Analysis

Unlock data-driven marketing success with Narrative BI’s comprehensive analytics. Optimize campaigns, understand customer preferences, and drive better engagement and conversions.

What is Marketing Analytics?

Why is Marketing Analytics Important?

Marketing analytics involves analyzing data from marketing activities to understand their effectiveness and optimize future efforts. It includes examining metrics like engagement, conversions, and ROI. Marketing analytics is important because it provides insights into what marketing strategies are working and why. By leveraging marketing data, businesses can optimize their campaigns, allocate budgets more effectively, and achieve better results.

Marketing Dashboards

Marketing Insights

With Narrative BI, you can ask questions and get automated insights from your Marketing data. Simply connect your Marketing data source or upload a spreadsheet and get actionable insights in minutes.

Unlock Data-Driven Marketing Success with Comprehensive Analytics

Marketing Data Analytics

Marketing Analytics Best Practices

In marketing analytics, customer lifetime value (CLV) segmentation is critical. By focusing on CLV, you can prioritize marketing efforts toward high-value customers, ensuring that resources are allocated to segments that yield the highest returns over time.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your Marketing data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

  • Leverage Marketing data: You can find all the answers to your questions in the Marketing data, and the best practitioners of Marketing analytics use that data to identify trends and better understand patterns.
  • Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your Marketing data using the AI Chart Generator tool in AI Data Analyst.
  • Track KPIs: Tracking key performance indicators helps you measure your Marketing performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
  • Prioritize your goals: Not everything that can be measured should be measured. There are a lot of Marketing data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of Marketing Analytics

Optimized Campaigns: Improve the effectiveness of marketing campaigns through data-driven insights.

Increased Engagement: Boost customer engagement by understanding and meeting their needs.

Higher Conversion Rates: Drive more conversions by targeting the right audience with the right messages.

Informed Strategy Development: Use marketing analytics to develop and refine marketing strategies.

Not convinced yet? Listen to our customers
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George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
Arsen Avdalyan

Narrative BI helps me view and act on tons of customer data points easily.

There’s a lot of customer data in the internal analytics tools, but it’s not actionable for our product team. You have to spend a lot of time to detect unexpected user behavior. Narrative BI helps me understand our users better and now it’s easier to decide which features we should optimize next.
Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Bloxspring
HypeLife Brands
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