Cohort Analytics

Narrative BI for Cohort Analytics

Compare different customer groups over time to identify trends.

Cohort

Cohort Business Intelligence

Automated Cohort Analysis

Compare different customer groups over time with Narrative BI’s cohort analysis, helping you identify trends, measure performance, and tailor your strategies for different segments.

What is Cohort Analytics?

Why is Cohort Analytics Important?

Cohort analysis involves comparing different groups of customers over time to identify trends and measure performance. It helps businesses understand how different segments behave and evolve. Cohort analysis is important because it provides insights into customer retention, behavior, and lifetime value. By analyzing cohort data, companies can tailor their strategies to different customer segments and improve overall business performance.

Cohort Dashboards

Cohort Insights

With Narrative BI, you can ask questions and get automated insights from your Cohort data. Simply connect your Cohort data source or upload a spreadsheet and get actionable insights in minutes.

Compare different customer groups over time to identify trends.

Cohort Data Analytics

Cohort Analytics Best Practices

In cohort analysis, tracking long-term performance is vital. By extending your analysis beyond the typical short-term metrics, you can uncover insights about customer behavior over longer periods, helping you refine your strategies to improve retention and lifetime value.

Narrative BI leverages AI to automatically surface key patterns and unexpected findings in your Cohort data, ensuring you don’t miss out on critical opportunities or hidden issues. By adopting these best practices, you can transform raw data into actionable insights that drive better business outcomes.

  • Leverage Cohort data: You can find all the answers to your questions in the Cohort data, and the best practitioners of Cohort analytics use that data to identify trends and better understand patterns.
  • Use visualization tools: Visualizations such as charts and graphs are common in BI software, as they are essential for understanding data and making informed decisions. You can easily visualize your Cohort data using the AI Chart Generator tool in AI Data Analyst.
  • Track KPIs: Tracking key performance indicators helps you measure your Cohort performance and identify areas for improvement. Most successful businesses have adopted weekly/daily KPI summaries, comparing the latest metrics to those from the prior period. You can easily automate this process by using Narrative BI’s Tracking Tools.
  • Prioritize your goals: Not everything that can be measured should be measured. There are a lot of Cohort data available for analysis, but you should start by identifying high-priority opportunities that can have an immediate impact on the business. You can specify your key metrics in the Narrative BI’s Reporting Tool.

Benefits of Cohort Analytics

Customer Retention: Improve customer retention by understanding cohort behavior and trends.

Segment Strategies: Tailor marketing and retention strategies to different customer segments.

Performance Measurement: Measure the performance of different customer cohorts over time.

Product Development: Inform product development based on cohort preferences and feedback.

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Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
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Narrative BI helps me view and act on tons of customer data points easily.

There’s a lot of customer data in the internal analytics tools, but it’s not actionable for our product team. You have to spend a lot of time to detect unexpected user behavior. Narrative BI helps me understand our users better and now it’s easier to decide which features we should optimize next.
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Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
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