Automatically monitor UTM metrics
UTM Tracking allows you to monitor the effectiveness of your marketing campaigns by adding UTM parameters to URLs. It provides insights into which channels, campaigns, and content drive the most traffic and conversions. It helps you stay informed about what’s working and what’s not, enabling you to make data-driven decisions quickly. Effective UTM tracking includes regular updates, comprehensive insights, and alerts for significant changes.
Implementing UTM tracking with Narrative BI is straightforward. Follow these steps to get started:
1. Connect Your Data Sources: Integrate your UTM data sources such as GA4 seamlessly.
2. Start tracking UTM: Use the Tracking tool to add your key UTM metrics and dimensions you need to track.
3. Configure Alerts: Set up primary metrics that will trigger alerts for significant changes in your UTM metrics.
1. Connect Your Data Sources: Integrate your UTM data source seamlessly.
2. Start tracking UTM: Use the Tracking tool to add your key UTM metrics and dimensions you need to track.
3. Configure Alerts: Set up primary metrics that will trigger alerts for significant changes in your UTM metrics.
Now you can monitor your feed regularly or get automated alerts by email to stay on top of your UTM performance.
You’re one click away from making data-driven decisions
See how Narrative BI can help you monitor your key UTM metrics, such as traffic source, medium, campaigns, and conversion rate.
