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A Website Analytics report provides detailed metrics about your site's traffic, user behavior, and site performance, helping you understand how visitors interact with your site and identifying opportunities to improve user experience and engagement. It tells you which Website Analytics efforts are working, which are not, and recommends opportunities for growth. A great Website Analytics report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Website Analytics over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Website Analytics goals. By measuring the changes in the key Website Analytics metrics, such as unique visitors, page views, average session duration, and bounce rate you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as unique visitors, page views, average session duration, and bounce rate. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Website Analytics reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Website Analytics data source in a few clicks.
1. Connect your Website Analytics data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as unique visitors, page views, average session duration, and bounce rate as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Website Analytics reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.