A Web report provides insights into your website's overall performance, including traffic, user behavior, page load times, and engagement metrics to help you understand how visitors interact with your site and identify areas for improvement. It tells you which Web efforts are working, which are not, and recommends opportunities for growth. A great Web report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Web over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Web goals. By measuring the changes in the key Web metrics, such as sessions, page views, bounce rate, and average session duration you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as sessions, page views, bounce rate, and average session duration. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Web reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Web data source in a few clicks.
1. Connect your Web data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as sessions, page views, bounce rate, and average session duration as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Web reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
