A Social Media report evaluates the performance of your social media campaigns, tracking metrics such as engagement, reach, follower growth, and content effectiveness. It tells you which Social Media efforts are working, which are not, and recommends opportunities for growth. A great Social Media report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Social Media over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Social Media goals. By measuring the changes in the key Social Media metrics, such as engagement rate, follower growth, reach, and click-through rates you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as engagement rate, follower growth, reach, and click-through rates. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Social Media reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Social Media data source in a few clicks.
1. Connect your Social Media data source such as Facebook Ads in a few clicks.
2. Drag and drop the KPIs, such as engagement rate, follower growth, reach, and click-through rates as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Social Media reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
