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/ Reports /SERP
A SERP report provides an analysis of how your web pages rank in search engine results pages for various queries, tracking changes in rankings over time, and identifying opportunities to improve your visibility and search engine performance. It tells you which SERP efforts are working, which are not, and recommends opportunities for growth. A great SERP report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with SERP over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your SERP goals. By measuring the changes in the key SERP metrics, such as SERP rankings, click-through rates, impressions, and organic traffic you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as SERP rankings, click-through rates, impressions, and organic traffic. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your SERP reports in minutes. Here’s how to do it in three easy steps:
1. Connect your SERP data source in a few clicks.
1. Connect your SERP data source such as Google Search Console in a few clicks.
2. Drag and drop the KPIs, such as SERP rankings, click-through rates, impressions, and organic traffic as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated SERP reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.