An SEO report shows how well your content and web pages are performing in search engines, detailing metrics such as keyword rankings, organic traffic, and backlink profiles to help you understand and improve your search engine visibility and engagement. It tells you which SEO efforts are working, which are not, and recommends opportunities for growth. A great SEO report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with SEO over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your SEO goals. By measuring the changes in the key SEO metrics, such as queries, impressions, clicks, and average positions you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as queries, impressions, clicks, and average positions. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your SEO reports in minutes. Here’s how to do it in three easy steps:
1. Connect your SEO data source in a few clicks.
1. Connect your SEO data source such as Google Search Console in a few clicks.
2. Drag and drop the KPIs, such as queries, impressions, clicks, and average positions as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated SEO reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
