SEM Reports

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SEM report

What is a SEM Report?

An SEM report analyzes the performance of your search engine marketing campaigns, detailing metrics such as ad effectiveness, keyword performance, click-through rates, and return on investment to help you optimize your SEM strategy and maximize results. It tells you which SEM efforts are working, which are not, and recommends opportunities for growth. A great SEM report includes an overview, key metrics, and recommendations on what to do next.

Automate SEM Reports

SEM analytics reporting

How to create a SEM report?

The amount of SEM data is growing every day, so it’s important to showcase your metrics in an easy-to-understand format. Make sure that your SEM report is concise, broken down into clear sections, and visually appealing. Here’s what to include in your SEM report:

1. Overview

The overview is a short summary in plain English that explains what happened with SEM over the recent reporting period.

2. KPIs with key metrics

KPIs show how effectively you’re hitting your SEM goals. By measuring the changes in the key SEM metrics, such as impressions, clicks, click-through rate, and average positions you'll know whether you’re making progress towards your goals.

An SEM report analyzes the performance of your search engine marketing campaigns, detailing metrics such as ad effectiveness, keyword performance, click-through rates, and return on investment to help you optimize your SEM strategy and maximize results.

3. Charts

Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as impressions, clicks, click-through rate, and average positions. Use bar charts, line graphs, and pie charts to display data clearly and effectively.

impressions, clicks, click-through rate, and average positions

4. Recommendations

This section outlines the next steps you can take to improve your performance.

SEM reporting software

Automated SEM Reporting

With Narrative BI, you can automate your SEM reports in minutes. Here’s how to do it in three easy steps:

1. Connect your SEM data source in a few clicks.

1. Connect your SEM data source such as Google Search Console in a few clicks.

2. Drag and drop the KPIs, such as impressions, clicks, click-through rate, and average positions as you customize your report.

3. Set the reporting schedule.

When you are done, you will receive automated SEM reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.