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A Search Engine Rankings report monitors your website’s position in search engine results pages (SERPs) for targeted keywords over time, providing insights into your SEO performance and highlighting areas for improvement to boost your visibility. It tells you which Search Engine Rankings efforts are working, which are not, and recommends opportunities for growth. A great Search Engine Rankings report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Search Engine Rankings over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Search Engine Rankings goals. By measuring the changes in the key Search Engine Rankings metrics, such as keyword rankings, SERP position changes, organic traffic, and click-through rates you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as keyword rankings, SERP position changes, organic traffic, and click-through rates. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Search Engine Rankings reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Search Engine Rankings data source in a few clicks.
1. Connect your Search Engine Rankings data source such as Google Search Console in a few clicks.
2. Drag and drop the KPIs, such as keyword rankings, SERP position changes, organic traffic, and click-through rates as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Search Engine Rankings reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.