A PPC report breaks down your pay-per-click advertising campaigns, showing key metrics such as click-through rates, conversion rates, and cost per click to help you assess the effectiveness of your ads and optimize your PPC strategy. It tells you which PPC efforts are working, which are not, and recommends opportunities for growth. A great PPC report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with PPC over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your PPC goals. By measuring the changes in the key PPC metrics, such as ad impressions, clicks, conversion rate, and cost per acquisition you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as ad impressions, clicks, conversion rate, and cost per acquisition. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your PPC reports in minutes. Here’s how to do it in three easy steps:
1. Connect your PPC data source in a few clicks.
1. Connect your PPC data source such as Google Ads in a few clicks.
2. Drag and drop the KPIs, such as ad impressions, clicks, conversion rate, and cost per acquisition as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated PPC reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
