A Marketing report compiles data from all your marketing channels, offering a comprehensive view of your strategy’s performance, including campaign effectiveness, customer engagement, lead generation, and overall ROI to inform decision-making and optimize future efforts. It tells you which Marketing efforts are working, which are not, and recommends opportunities for growth. A great Marketing report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Marketing over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Marketing goals. By measuring the changes in the key Marketing metrics, such as campaign reach, engagement rate, conversion rate, and ROI you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as campaign reach, engagement rate, conversion rate, and ROI. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Marketing reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Marketing data source in a few clicks.
1. Connect your Marketing data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as campaign reach, engagement rate, conversion rate, and ROI as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Marketing reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
