A Keyword report tracks the performance of specific keywords in your campaigns, highlighting their impact on search rankings, traffic generation, and overall visibility to help you refine your keyword strategy and improve SEO outcomes. It tells you which Keyword efforts are working, which are not, and recommends opportunities for growth. A great Keyword report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Keyword over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Keyword goals. By measuring the changes in the key Keyword metrics, such as search volume, keyword difficulty, organic traffic, and keyword rankings you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as search volume, keyword difficulty, organic traffic, and keyword rankings. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Keyword reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Keyword data source in a few clicks.
1. Connect your Keyword data source such as Google Search Console in a few clicks.
2. Drag and drop the KPIs, such as search volume, keyword difficulty, organic traffic, and keyword rankings as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Keyword reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
