A Google Ads report offers in-depth analysis of your advertising campaigns on Google, providing insights into ad performance, budget allocation, and conversion tracking to optimize your PPC strategy. It tells you which Google Ads efforts are working, which are not, and recommends opportunities for growth. A great Google Ads report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Google Ads over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Google Ads goals. By measuring the changes in the key Google Ads metrics, such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS) you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS). Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Google Ads reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Google Ads data source in a few clicks.
1. Connect your Google Ads data source such as Google Ads in a few clicks.
2. Drag and drop the KPIs, such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS) as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Google Ads reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
