A Google Analytics 4 report delivers comprehensive insights into your website’s performance, tracking user behavior, engagement, and conversion metrics to help you optimize your online presence. It tells you which GA4 efforts are working, which are not, and recommends opportunities for growth. A great GA4 report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with GA4 over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your GA4 goals. By measuring the changes in the key GA4 metrics, such as user acquisition sources, average session duration, engagement rate, conversion rate, and top performing pages you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as user acquisition sources, average session duration, engagement rate, conversion rate, and top performing pages. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your GA4 reports in minutes. Here’s how to do it in three easy steps:
1. Connect your GA4 data source in a few clicks.
1. Connect your GA4 data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as user acquisition sources, average session duration, engagement rate, conversion rate, and top performing pages as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated GA4 reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
