A Meta Ads report provides detailed insights into the performance of your advertising campaigns on Meta platforms, including Facebook and Instagram, helping you optimize ad spend and campaign effectiveness. It tells you which Facebook Ads efforts are working, which are not, and recommends opportunities for growth. A great Facebook Ads report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Facebook Ads over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Facebook Ads goals. By measuring the changes in the key Facebook Ads metrics, such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS) you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS). Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Facebook Ads reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Facebook Ads data source in a few clicks.
1. Connect your Facebook Ads data source such as Facebook Ads in a few clicks.
2. Drag and drop the KPIs, such as impressions, click-through rates, cost per click, conversion rates, and return on ad spend (ROAS) as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Facebook Ads reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
