An Email Marketing report analyzes the performance of your email campaigns, detailing key metrics such as open rates, click-through rates, bounce rates, and overall engagement to help you refine your strategy and increase effectiveness. It tells you which Email Marketing efforts are working, which are not, and recommends opportunities for growth. A great Email Marketing report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Email Marketing over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Email Marketing goals. By measuring the changes in the key Email Marketing metrics, such as open rates, click-through rates, bounce rates, and conversion rates you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as open rates, click-through rates, bounce rates, and conversion rates. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Email Marketing reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Email Marketing data source in a few clicks.
1. Connect your Email Marketing data source such as Hubspot in a few clicks.
2. Drag and drop the KPIs, such as open rates, click-through rates, bounce rates, and conversion rates as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Email Marketing reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
