An E-commerce report provides a detailed analysis of your online store’s performance, including sales trends, customer behavior, and product performance. It tells you which E-commerce efforts are working, which are not, and recommends opportunities for growth. A great E-commerce report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with E-commerce over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your E-commerce goals. By measuring the changes in the key E-commerce metrics, such as purchase revenue, cpc and conversions you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as purchase revenue, cpc and conversions. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your E-commerce reports in minutes. Here’s how to do it in three easy steps:
1. Connect your E-commerce data source in a few clicks.
1. Connect your E-commerce data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as purchase revenue, cpc and conversions as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated E-commerce reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
