A Digital Marketing report consolidates data from all your online marketing efforts, providing a comprehensive overview of performance metrics such as traffic, engagement, conversion rates, and ROI across various digital channels. It tells you which Digital Marketing efforts are working, which are not, and recommends opportunities for growth. A great Digital Marketing report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Digital Marketing over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Digital Marketing goals. By measuring the changes in the key Digital Marketing metrics, such as website traffic, social media engagement, email open rates, and conversion rates you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as website traffic, social media engagement, email open rates, and conversion rates. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Digital Marketing reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Digital Marketing data source in a few clicks.
1. Connect your Digital Marketing data source such as Hubspot in a few clicks.
2. Drag and drop the KPIs, such as website traffic, social media engagement, email open rates, and conversion rates as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Digital Marketing reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
