A Conversion report tracks how well your website or campaigns convert visitors into leads or customers, highlighting conversion rates, the effectiveness of conversion paths, and areas for optimization to improve overall performance. It tells you which Conversion efforts are working, which are not, and recommends opportunities for growth. A great Conversion report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Conversion over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Conversion goals. By measuring the changes in the key Conversion metrics, such as conversion rate, cost per conversion, lead-to-customer rate, and abandoned cart rate you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as conversion rate, cost per conversion, lead-to-customer rate, and abandoned cart rate. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Conversion reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Conversion data source in a few clicks.
1. Connect your Conversion data source such as GA4 in a few clicks.
2. Drag and drop the KPIs, such as conversion rate, cost per conversion, lead-to-customer rate, and abandoned cart rate as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Conversion reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
