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A Content Performance report measures how well your content resonates with your audience, tracking metrics such as views, shares, engagement rates, and overall impact on your goals. It tells you which Content Performance efforts are working, which are not, and recommends opportunities for growth. A great Content Performance report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Content Performance over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Content Performance goals. By measuring the changes in the key Content Performance metrics, such as views, shares, engagement rates, and time on page you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as views, shares, engagement rates, and time on page. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Content Performance reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Content Performance data source in a few clicks.
1. Connect your Content Performance data source such as Google Search Console in a few clicks.
2. Drag and drop the KPIs, such as views, shares, engagement rates, and time on page as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Content Performance reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.