An Advertising report evaluates the effectiveness of your advertising efforts across different channels, analyzing key metrics such as impressions, clicks, conversions, and ROAS to help you optimize your ad spend and improve campaign performance. It tells you which Advertising efforts are working, which are not, and recommends opportunities for growth. A great Advertising report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Advertising over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Advertising goals. By measuring the changes in the key Advertising metrics, such as impressions, click-through rates, conversion rates, and cost per conversion you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as impressions, click-through rates, conversion rates, and cost per conversion. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Advertising reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Advertising data source in a few clicks.
1. Connect your Advertising data source such as Facebook Ads in a few clicks.
2. Drag and drop the KPIs, such as impressions, click-through rates, conversion rates, and cost per conversion as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Advertising reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
