An Ad Performance report assesses the effectiveness of your advertising campaigns, tracking key metrics such as impressions, clicks, conversions, and ROAS to help you optimize your ad spend and strategy. It tells you which Ad Performance efforts are working, which are not, and recommends opportunities for growth. A great Ad Performance report includes an overview, key metrics, and recommendations on what to do next.
1. Overview
The overview is a short summary in plain English that explains what happened with Ad Performance over the recent reporting period.
2. KPIs with key metrics
KPIs show how effectively you’re hitting your Ad Performance goals. By measuring the changes in the key Ad Performance metrics, such as impressions, clicks, conversion rates, and ROI you'll know whether you’re making progress towards your goals.
3. Charts
Charts provide a visual representation of your data, making it easier to identify trends and patterns. Include charts that illustrate key metrics such as impressions, clicks, conversion rates, and ROI. Use bar charts, line graphs, and pie charts to display data clearly and effectively.
4. Recommendations
This section outlines the next steps you can take to improve your performance.
With Narrative BI, you can automate your Ad Performance reports in minutes. Here’s how to do it in three easy steps:
1. Connect your Ad Performance data source in a few clicks.
1. Connect your Ad Performance data source such as Google Ads in a few clicks.
2. Drag and drop the KPIs, such as impressions, clicks, conversion rates, and ROI as you customize your report.
3. Set the reporting schedule.
When you are done, you will receive automated Ad Performance reports by email or in Slack. You can also easily share the reports with your team by clicking the “Share” button in reports.
