Insights about revenue. New user-driven features: Data source filter, custom periods.

Narrative BI has been a community-driven product from day one. Everything we build is validated by our users and user feedback is a central pillar of our product strategy. In this post, we will cover the recent product updates validated by our most active users.

Data source filter

With the recent addition of new sources: Google Ads and Facebook Ads, as well as the transition of many companies to Google Analytics 4, it is especially important to give our users more control over their feeds.

Now you can filter your feed to see insights from a specific source.

Insights about revenue

Now you can get a better understanding of the fluctuations and anomalies in your revenue. Revenue insights are available for Google Analytics 4 as well as advertising sources. To gain valuable insights into the performance of your business, you will need to enable the Conversion objective.

Custom time periods

With custom periods, you can easily see the trends over time periods that are important to you. You can choose your periods to get insights into how your campaigns are doing over time.

Interested in weekly or monthly trends? Make sure to enable them!

All improvements covered in this update became a reality thanks to our users who provided feedback! With our dedicated community, sharing feedback is easier than ever, so join it now. The community is now open to everyone!

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.