Search Performance Insights, Hubspot Impact Events

We are excited to introduce the latest updates to Narrative BI, designed to enhance analytics and reporting capabilities. These new features aim to provide more actionable insights, improve user experience, and help you achieve better outcomes from your marketing efforts.

Search Performance Insights

We’ve enhanced our Google Search Console integration to include “High Traffic Potential” insights. These insights highlight queries with high search interest that aren’t yet ranking in top positions. By optimizing these queries, you can significantly boost your traffic.

Platform Updates

Improved Narrative Titles: Chart and narrative names were sometimes unclear and uninformative. We’ve made narrative titles more readable and natural, ensuring they convey the right information at a glance.

GPT Insights Summary: We’ve added a visually distinct TLDR/summary section to GPT Insights, making it easier to grasp key points quickly.

GA4 and Google Search Console Integration Updates

Enhanced Display of Page Titles: Reports with long URLs were hard to use and looked unappealing. We’ve refined the display of page titles in reports and narratives. URLs are replaced by clean, readable page titles (hover to view the full URL), making your GA4 and Google Search Console reports visually appealing and easier to use.

Hubspot Integration Updates

Impact Events: Impact Events are now available for HubSpot. With this update, you can clearly see how your HubSpot campaigns affect key metrics.

Google Ads and Facebook Ads Updates

Top Campaigns in Advertising Reports: Advertising reports now feature detailed charts of your top-performing campaigns. View the top campaigns by clicks for the reporting period in both Google Ads and Facebook Ads reports.

Explore these new features today and take your analytics to the next level. Stay tuned for more enhancements, and as always, we value your feedback!

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.