We’re excited to bring you the latest from Narrative BI! This release focuses on delivering smarter AI insights, and making it easier to understand the impact of your marketing activities. Our goal is to make your data analysis faster, more intuitive, and actionable.
Our AI now leverages a new advanced reasoning model that improves speed, context understanding, and overall answer quality. Here’s what’s new:
We've upgraded the AI Data Analyst with a new advanced model that delivers:
GPT Insights renamed to NBI.AI Insights. The AI-generated insights have been completely revamped with a new reasoning LLM model, providing deeper analysis in your Weekly and Monthly AI Insights. The new NBI.AI insights are equipped with better recommendations, reasoning, hallucination mitigation, and contextual capabilities.
Understanding what affects your metrics is crucial for effective marketing. And if you ever wondered why your metrics shifted – we’ve got you covered. Impact Events feature is now fully integrated across the platform, helping you understand what drives changes in your metrics.
Impact Events in AI Data Analyst: Ask direct questions about what caused a spike or drop in your metrics, and get context-rich, narrative explanations. Available in for both, in-narrative questions, and NLQ feature (questions about the whole data source).
Impact Events in NBI.AI (formerly GPT) Insights: Impact Events are now included in your weekly and monthly AI-generated insights, helping you connect the dots faster.
Narrative BI now automatically detects and analyzes critical changes in Google Ads and Facebook Ads including:
We’ve expanded our GA4 integration so you can track additional metrics and dimensions:
This update is designed to serve growth teams, marketers, executives, and data enthusiasts who need deeper insights and clearer understanding of their business performance. Experience these new capabilities today and transform how you analyze and act on your business data.
Pro TipDid you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.
No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.
Try Narrative BI for freeConnect your favorite data sources in two clicks and start receiving marketing reports and actionable insights today!
Connect your data sources
Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
