We're excited to announce a slew of new features on Narrative BI designed to streamline your growth insights. From improving e-commerce conversion analytics to refining ad performance objectives, these updates will help you strategize for growth. Here's a detailed rundown of what’s new:
Conversions are pivotal to any e-commerce business, and we recognize that. Previously, we added GA4 Revenue Insights. To further support e-commerce businesses, D2C brands, and marketplaces, we're introducing GA4 Purchase Insights. Now, you can delve deeper into e-commerce purchase conversions: simply filter your feed using the #purchases tag or select the Conversion objective.
We've heard your feedback: Ad Performance Insights are invaluable, but they can be hard to locate in the feed. To simplify this, we've consolidated all Ad Performance insights into a dedicated view. Now, you don't have to sift through your feed to find these insights. They're all right where you expect them to be. Haven’t connected your advertising sources yet? Try it now!
You asked for a more comprehensive view, and we listened. Narrative BI now offers single-metric drill-downs (in addition to multi-dimensional). You can now break down key metrics across channels for a more complete view of your data.
With this new feature, GA4 Conversion Insights became even more granular, as conversions are now broken down by types.
User acquisition is a cornerstone of effective marketing. User acquisition is a cornerstone of effective marketing. We recognize there’s no universal approach for reporting, so we continue improving the customization options of reports. Our revamped GA4 reports now include top channels, filling a crucial gap that existed in previous versions. To include Top Channels in your GA4 reports, make sure to enable the Conversion objective.
Narrative BI's calendar filter has been fine-tuned to show narratives filtered by the date of the actual insight rather than the date of insight generation. This subtle but important change ensures that you're always looking at the most relevant data.
At Narrative BI, we’re committed to making analytics more actionable and insightful for growth teams. We hope these new features will give you the tools you need to derive even more value from your data. As always, we’d love to hear your feedback!
Pro TipDid you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.
No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.
Try Narrative BI for freeConnect your favorite data sources in two clicks and start receiving marketing reports and actionable insights today!
Connect your data sources
Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.
Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.
