Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder
Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to
get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good
stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients
from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now
indispensable in our daily mix of tools.
Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.