Introducing Impact Events

We are thrilled to share the latest and most innovative features of Narrative BI with you. In this edition, we will dig into what we have shipped in the past month, so you can stay up-to-date with our exciting product improvements.

Impact Events

Impact Events are now available to all of our Growth users in Narrative BI.

Impact Events is a game-changer when it comes to analyzing advertising campaigns. Narrative BI pulls data about your advertising campaigns and shows how they affected your key metrics directly in narratives. You can also add your own custom events, such as when you started working with a new client or launched a new marketing campaign, to gain deeper insights into your metrics. This makes it super easy to track changes and see how different activities and campaigns are impacting your business.

Workspaces improvements

You now can add an individual touch to each of your workspaces. You can edit the workspace name or add an icon to make it more visually identifiable. This can be particularly helpful if you have multiple workspaces and want to be able to quickly distinguish between them.

Another workspace improvement is the ability to invite the same users to multiple teams. Check out your workspace settings here.

Other Improvements

  • Better notification settings. Don’t forget to add your Slack account to get quick insights!
  • Improved narrative structure. Now it’s much easier to read and understand your data narratives.

Thanks for reading our update. If you want to stay updated on our progress, join the newsletter below.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.