ROAS insights for Google Ads. Custom Insights

At Narrative BI, we understand the dynamic needs of modern growth teams. That's why we're thrilled to announce our latest update, designed to enhance your marketing analytics experience and provide more insightful, tailored data analysis. Here's what's new in this update:

ROAS insights for Google Ads

Return on Advertisement Spend (ROAS) is the core metric to measure the effectiveness of the marketing budget spend. The key ROI-related questions marketers ask are “Is my ROAS going up?”, “Where should I increase/decrease spend?”, “What campaigns perform best?”. You can now get answers to these questions with our new ROAS insights for Google Ads.

We now calculate ROAS and generate ROI-focused Ad Performance narratives and alerts, giving you a clear view of your campaigns' performance. You can now easily compare ROAS between different campaigns and channels, helping you make informed decisions on where to increase or decrease your ad spending.

Custom insights

Recognizing that each business is unique, we now offer custom insights in addition to custom data connections, as part of our Enterprise package. This means more flexibility and personalization for your specific business needs.


  • Tailored insights: receive actionable insights specially crafted to fit your business's specific needs and challenges.
  • Custom visualizations: request custom UI features such as export, email sharing, and custom visualizations to seamlessly integrate these insights with your existing workflow for a comprehensive analytical experience.
  • Generative AI: thanks to Generative BI capabilities, you can get proactive suggestions with potential insights and uncover hidden patterns in your corporate data.

If you want to gain a competitive edge with insights as unique as your business, contact us to learn more.

Multi-tag filtering

We've improved our tag filtering system to offer you more control and precision over your feed. Now, you can drill down deeper by selecting a tag and then clicking on another (like #TopPerformer and #Conversion). Enjoy a more intuitive and flexible user experience, allowing you to find the information you need quickly and efficiently.

We're committed to continually enhancing our platform to meet your evolving needs. Stay ahead of the curve with Narrative BI. As always, we value your feedback and look forward to seeing how these new features help drive your success.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.