External Sharing of Insights, Customizable Reports, Improved Tracking

We’re excited to roll out some powerful new features to make your data reporting, sharing, and tracking experiences smoother, customizable, and insightful. Here’s everything you need to know about the latest updates to Narrative BI!

External sharing of insights

Let your data speak for itself — share insights in two clicks.

We know how valuable it is to share your insights outside your team, especially when hitting positive milestones. To make this seamless, we’ve introduced a new feature for external sharing of narratives with public access.

  • Public Access Sharing: Click “Share” to generate a unique URL for any narrative you want to make public.
  • Instant Credibility: Each shared narrative includes a watermark to signal that these insights are verified by Narrative BI, helping you build trust when sharing achievements.

This feature enables easy, secure sharing of data-driven insights, so you can celebrate wins, inform clients, and expand your network without the need for screenshots.

Expanded, Customizable Reports

Gain detailed insights and tailor reports to your business needs.

We heard your requests for more control over reports and the ability to track specific dimensions that matter most. Now, you can customize reports to show only the performance details you care about, like campaigns, ad groups, and other key dimensions.

  • Enhanced Dimension Tracking: Select and display tracked dimensions in your reports with relevant metrics, making it easy to see what drives results.
  • Top Dimensions View: Quickly identify top performers with an automatic breakdown (for example, top 10 pages for page tracking).
  • Multi-Metrics Drill-Down: Dive deeper with multiple metrics available for each tracked dimension, like mini-reports within your main report.

Get started by clicking “Customize Metrics” or “Customize Dimensions” in your reports.

These enhancements help you target the metrics that matter most to your business, offering a clearer picture of your key dimensions at a glance.

Improved tracking

FB Action tracking

Now, you can track specific Facebook Ad actions through the Tracking Tool. Just head to the Tracking Tool settings (Available on Growth), click “Add dimension…”, select “Action type,” and pick the exact actions you want to monitor.

Add Dimensions Easily

Use the Tracking Tool to add new dimensions or track actions directly within narratives: all dimensions are now highlighted in narratives.

Autocomplete

Autocomplete suggestions make finding and selecting dimensions easier than ever.

Other Updates

Salesforce Insights on Opportunities changes

  • Insights on opportunities change. You can now get updates on changes in individual Salesforce opportunities.
  • Opportunities data is now available in AI Data Analyst. You can analyze opportunities data by using AI Data Analyst. Feel free to ask questions about opportunities.

FB Purchase data

  • Purchases are now by default a primary metric for Facebook Ads, helping you capture the full picture of customer interactions.
  • The AI Data Analyst can also process this data, offering deeper insights into your conversion performance.

Each of these updates is designed to make data work harder for you—so you can work smarter. Dive into these new features today and experience how Narrative BI makes powerful insights more accessible than ever.

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Pro Tip

Did you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.

No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.