Custom data integrations. Less noise in the feed

We are thrilled to announce a series of new features in Narrative BI designed to optimize user experience and maximize the power of data storytelling for larger organizations.

Custom data connections

One size does not fit all, especially when it comes to enterprise data needs. In addition to self-service integrations, Narrative BI now offers custom data connections as a part of the Enterprise packaging.

That's right! Narrative BI can now integrate with any structured data source you have. Whether you're using data warehouses, RDBMs, API integrations, or even CSV files, we've got you covered. This unparalleled flexibility means you can generate actionable narratives from every data point relevant to your business.

If you want to empower your entire organization or clients with customizable data narratives, request a custom integration directly from the data source menu or reach out to [email protected].

Focused insights, less noise

Many of you found narratives around some default marketing dimensions (like browsers or age) to be unhelpful. To enhance the quality of the feed, we reworked our scoring algorithm, emphasizing dimensions that provide a holistic view of important business aspects like acquisition cost, conversion, and revenue. We eliminated redundant narratives and aggregated correlated metrics into combined insights to provide a cleaner, more focused feed. Check your feed and let us know what you think!

Other updates

Better notifications

Notifications are now sorted by insight score, ensuring that only the most valuable insights make it to your 'New Insights' emails and Slack notifications.

The ‘Saved’ section now includes insights you liked

The "Saved" section now includes insights that you've marked as 'helpful', creating a personal repository of narratives that you find most valuable. Learn more about the personalization capabilities.

We are excited about these updates and can’t wait to hear what you think. As always, we’re committed to your growth and are eager to assist in revolutionizing your organization’s decision-making.

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Pro Tip

Did you know that Narrative BI makes tracking your marketing performance effortless? It connects to your digital marketing channels and generates automated reports and alerts.

No more manual work, spreadsheets, and data silos. Narrative BI generates natural language insights in an easy-to-read format so you can focus on growth.

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Curt Cuscino

Encapsulates Marketing + Advertising Performance Data to Work Smarter, Not Harder

Google Analytics is ultra-powerful when it comes to managing our clients’ MarTech stacks, but it’s easy to get lost in the overwhelming amount of data there. Narrative has given us a way to get “just the good stuff”, and the most important metrics we need for making daily decisions on behalf of my agency’s clients from Analytics to Ad Spends. The condensed insights we get from Narrative are incredibly helpful, and now indispensable in our daily mix of tools.

George Pohl

Narrative BI is well suited for SME's!

Narrative firstly is a great tool for beginners in marketing analytics - it allows all of our team - even non-technical / analytical get involved! As Mark Ritson said, 'The average is the enemy of the marketer' and Narrative helps us fight that battle every day. Instead of wading through averages, we can spot and evaluate the outliers, the true insights.