Facebook Ads

Views Per User

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Views Per User is the average number of times a unique user views your content or advertisement.

Facebook Ads Views Per User

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Views Per User Meaning

What is Views Per User?

Views Per User for Facebook Ads measures the average number of times an individual user views your advertisement. This metric helps advertisers understand repeat exposure and user engagement with their ad content over a period. Tracking Views Per User is particularly useful for campaigns focused on increasing brand familiarity or reinforcing a message, as it indicates how often users are encountering the ad. High views per user suggest effective targeting and potentially increased brand recognition, whereas lower numbers might indicate a need for adjustments in campaign strategy or creative content to capture and retain user attention more effectively.

Facebook Ads Views Per User

Views Per User Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Views Per User using Narrative BI, follow these steps:

Target Views Per User: 2024 Benchmark

Average Facebook Ads Views Per User

What is a good Views Per User for Facebook Ads?

The average Facebook Ads Views Per User depends on industry, geography, and campaign strategy.

The average Views Per User in Facebook Ads across all industries is .

* Data is calculated for the the United States-located accounts only.

Views Per User Example

A fitness app runs a Meta Ads campaign that results in 240,000 views from 80,000 unique users.

Views per User = Total Number of Views / Total Number of Unique Users
Views per User = 240,000 / 80,000
Views per User = 3

This means each user viewed the ad an average of 3 times.

Views Per User vs

Views Per User specifically measures the average number of times a unique user views your content or advertisement.

On the other hand, measures

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