Google Ads

View Through Conversions

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View Through Conversions is the the number of conversions completed by users who saw, but did not interact with, your ad prior to converting.

Google Ads View Through Conversions

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View Through Conversions Meaning

What is View Through Conversions?

View-Through Conversions are a metric used in digital advertising to track the number of conversions that occur after a user has seen an ad but did not interact with it directly (i.e., they did not click on the ad). Instead, the user later completes a desired action such as making a purchase or signing up for a service. This type of conversion is important as it provides insight into the effectiveness of an advertisement in influencing user behavior beyond direct interactions. View-Through Conversions help advertisers understand the impact of their display and video ads that might not necessarily drive immediate clicks but still contribute to the final decision-making process of users. This metric is particularly valuable in assessing the role of brand awareness and visibility in the conversion process. It highlights the importance of creative and messaging in ads that catch the user's attention and remain memorable, eventually leading to a conversion even without a direct click-through.

Google Ads View Through Conversions

View Through Conversions Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track View Through Conversions using Narrative BI, follow these steps:

Target View Through Conversions: 2024 Benchmark

Average Google Ads View Through Conversions

What is a good View Through Conversions for Google Ads?

The average Google Ads View Through Conversions depends on industry, geography, and campaign strategy.

The average View Through Conversions in Google Ads across all industries is .

Data is calculated for the the United States-located accounts only.

View Through Conversions vs

View Through Conversions specifically measures the number of conversions completed by users who saw, but did not interact with, your ad prior to converting.

On the other hand, measures

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