Sessions Per User

Sessions Per User is a metric used in digital analytics to measure the average number of sessions initiated by each user over a given time period. This metric helps in understanding user engagement and the frequency of visits, providing insight into how often users return to the website or application. To calculate Sessions Per User, divide the total number of sessions by the total number of unique users during the same period. Tracking this metric helps in assessing the effectiveness of marketing campaigns aimed at increasing user retention and engagement, as well as in identifying opportunities to enhance the user experience to encourage more frequent visits.