Facebook Ads

ROAS

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ROAS is the the revenue generated for every dollar spent on advertising, used to evaluate the profitability of an ad campaign.

Facebook Ads ROAS

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Facebook Ads ROAS today.

ROAS Meaning

What is ROAS?

Return on Ad Spend (ROAS) is a metric used in digital advertising to measure the revenue generated for every dollar spent on advertising. It is calculated by dividing the revenue driven by a particular advertising campaign by the cost of that campaign. ROAS is a crucial indicator of the effectiveness and profitability of an ad campaign. It helps advertisers understand how efficiently their advertising dollars are being converted into sales, providing a direct insight into the financial return on their investment. This metric is particularly important for optimizing ad spend, improving campaign strategies, and ensuring that marketing budgets are used effectively to generate maximum revenue.

Facebook Ads ROAS

ROAS Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track ROAS using Narrative BI, follow these steps:

Target ROAS: 2024 Benchmark

Average Facebook Ads ROAS

What is a good ROAS for Facebook Ads?

The average Facebook Ads ROAS depends on industry, geography, and campaign strategy.

The average ROAS in Facebook Ads across all industries is 1.71.

Data is calculated for the the United States-located accounts only.

ROAS vs

ROAS specifically measures the revenue generated for every dollar spent on advertising, used to evaluate the profitability of an ad campaign.

On the other hand, measures

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