Google Ads

ROAS

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ROAS is the the revenue generated for each dollar spent on advertising, a metric used to evaluate the profitability and effectiveness of your advertising campaigns.

Google Ads ROAS

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Ads ROAS today.

ROAS Meaning

What is ROAS?

Return on Ad Spend (ROAS) is a metric used in digital advertising to measure the revenue generated for every dollar spent on advertising. It is calculated by dividing the revenue driven by a particular advertising campaign by the cost of that campaign. ROAS is a crucial indicator of the effectiveness and profitability of an ad campaign. It helps advertisers understand how efficiently their advertising dollars are being converted into sales, providing a direct insight into the financial return on their investment. This metric is particularly important for optimizing ad spend, improving campaign strategies, and ensuring that marketing budgets are used effectively to generate maximum revenue.

Google Ads ROAS

ROAS Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track ROAS using Narrative BI, follow these steps:

Target ROAS: 2024 Benchmark

Average Google Ads ROAS

What is a good ROAS for Google Ads?

The average Google Ads ROAS depends on industry, geography, and campaign strategy.

The average ROAS in Google Ads across all industries is 1.54.

Data is calculated for the the United States-located accounts only.

ROAS vs

ROAS specifically measures the revenue generated for each dollar spent on advertising, a metric used to evaluate the profitability and effectiveness of your advertising campaigns.

On the other hand, measures

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