Google Analytics 4

New Users

Start tracking this metric

New Users is the the number of users who visit your website or app for the first time during a specified time period.

Google Analytics 4 New Users

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Analytics 4 New Users today.

New Users Meaning

What is New Users?

New Users metrric refers to visitors who are identified as having accessed a website or application for the first time during a specific tracking period. This metric is vital for assessing the growth and reach of digital properties, as it indicates how effectively new audience segments are being attracted. The tracking of New Users is typically achieved through the use of cookies or similar technologies, which assign a unique identifier to each visitor's device when they first visit a site. If this identifier is not recognized in subsequent visits, the visitor is counted as a "New User." If they return, the same identifier helps categorize them as "Returning Users." Understanding the volume and behavior of New Users allows marketers and website owners to evaluate the success of acquisition strategies, including advertising campaigns, social media outreach, and search engine optimization efforts. It also helps in assessing the initial user experience and onboarding process, guiding improvements that can enhance user engagement and retention. Tracking New Users is crucial for understanding the broader appeal of your content or services and for driving sustained growth by continually attracting new audiences.

Google Analytics 4 New Users

New Users Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track New Users using Narrative BI, follow these steps:

Target New Users: 2024 Benchmark

Average Google Analytics 4 New Users

What is a good New Users for Google Analytics 4?

The average Google Analytics 4 New Users depends on industry, geography, and campaign strategy.

The average New Users in Google Analytics 4 across all industries is .

Data is calculated for the the United States-located accounts only.

New Users vs Active Users

New Users specifically measures the number of users who visit your website or app for the first time during a specified time period.

On the other hand, Active Users measures the number of unique users who have actively engaged with your website or app during a specified time period.

Get started now
Get Started