Google Ads

Interactions

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Interactions is the the total number of interactions users have with your Google Ads, including clicks on text ads, views of video ads, swipes on carousel ads, or calls from call extension.

Google Ads Interactions

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Interactions Meaning

What is Interactions?

In Google Ads, "interactions" refer to the main types of actions users take with your various ad formats. Interactions can vary based on the campaign goals and ad types you are using. For instance, interactions could be clicks on text ads, views of video ads, swipes on carousel ads, or calls from call extensions. The specific type of interaction depends largely on the ad format and the user interface. Google Ads tracks these interactions to provide insights into how users are engaging with your ads. This data helps you understand which aspects of your ad campaigns are effective and which might need adjustments. It also plays a crucial role in campaign optimization, allowing advertisers to refine targeting, messaging, and overall ad strategy based on actual user behavior. In terms of billing, Google Ads often charges advertisers based on these interactions, whether it’s per click, per thousand impressions, or per engagement, aligning the cost with the value derived from user actions. This approach ensures that spending correlates directly with the level of user engagement, maximizing ROI for ad spend.

Google Ads Interactions

Interactions Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Interactions using Narrative BI, follow these steps:

Target Interactions: 2024 Benchmark

Average Google Ads Interactions

What is a good Interactions for Google Ads?

The average Google Ads Interactions depends on industry, geography, and campaign strategy.

The average Interactions in Google Ads across all industries is .

Data is calculated for the the United States-located accounts only.

Interactions vs

Interactions specifically measures the total number of interactions users have with your Google Ads, including clicks on text ads, views of video ads, swipes on carousel ads, or calls from call extension.

On the other hand, measures

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