Events is specific user interactions on your website or app, that provide detailed insights into user behavior and engagement.
With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Google Analytics 4 Events today.
GA4 Events represent user interactions with your website or app that are tracked independently of a page or screen load. Examples of events include button clicks, form submissions, video plays, downloads, and other user interactions that you define as important for your analysis. Events provide granular data on how users are interacting with your digital properties beyond just viewing pages or screens. By leveraging the Events metric in GA4, businesses can obtain a comprehensive view of user interactions, enabling data-driven decisions to optimize user experience and achieve business goals.
Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track Events using Narrative BI, follow these steps:
The average Google Analytics 4 Events depends on industry, geography, and campaign strategy.
The average Events in Google Analytics 4 across all industries is .
Consider a website that tracks various interactions as events using GA4. Over a month, the website records:
This means the website recorded 3,000 button clicks, 800 form submissions, 500 video plays, and 1,200 downloads in that month.
Events specifically measures specific user interactions on your website or app, that provide detailed insights into user behavior and engagement.
On the other hand, Key Events measures the significant actions completed by users on your website or app, which indicate important interactions or milestones in the user journey.
