Hubspot

CTR

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CTR is the the percentage of recipients who clicked on a link or call-to-action button in an email out of the total number of emails opened in an email marketing campaign.

Hubspot CTR

With Narrative BI you can track all your metrics from various data sources in one place. Start tracking Hubspot CTR today.

CTR Meaning

What is CTR?

In HubSpot, CTR refers to Click-Through Rate, a metric that measures the percentage of recipients who clicked on a link or call-to-action (CTA) within an email campaign out of the total number of emails opened. It provides insights into the effectiveness of your email content, design, and CTA placement in driving user engagement and interactions. The CTR metric is calculated by dividing the number of clicks on links or CTAs within the email by the number of emails opened, then multiplying the result by 100 to convert it into a percentage. A higher CTR indicates that a larger percentage of recipients found the email content and CTAs compelling enough to click through to your website, landing page, or other desired destination. It suggests that your email campaign effectively captured recipients' interest and motivated them to take action. Monitoring CTR in HubSpot allows you to assess the performance of your email campaigns and identify opportunities for optimization. By analyzing CTR data, you can evaluate the impact of different email elements, such as copy, images, buttons, and offers, on user engagement and click-through behavior. Overall, CTR is a critical metric for measuring the success of your email marketing efforts in HubSpot, optimizing your email campaigns for better engagement and conversions, and driving business outcomes through increased click-throughs and interactions.

Hubspot CTR

CTR Tracking

Narrative BI is a generative analytics platform that allows you to track your key metrics from multiple data sources in one platform. To track CTR using Narrative BI, follow these steps:

Target CTR: 2024 Benchmark

Average Hubspot CTR

What is a good CTR for Hubspot?

The average Hubspot CTR depends on industry, geography, and campaign strategy.

The average CTR in Hubspot across all industries is 2.84%.

Data is calculated for the the United States-located accounts only.

CTR vs Click Rate

CTR specifically measures the percentage of recipients who clicked on a link or call-to-action button in an email out of the total number of emails opened in an email marketing campaign.

On the other hand, Click Rate measures the percentage of recipients who clicked on a link or call-to-action button in an email out of the total number of emails delivered in an email marketing campaign.

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